Put That High-Octane DNA In Your Pipe, and . . .

The DNA of the people they hire tends to be a little higher octane in terms of aggressiveness and energy,” said Jason E. Klein, president and chief executive of Newspaper National Network, which sells ads on behalf of a variety of newspapers across the country.

--NY Times, on News Corp.'s takeover of the Wall Street Journal

Eye of newt, nitro, and a spark of creativity. That's how to sell advertising.