"The Kerry strategy is to present an 'optimistic' candidate with a 'positive plan for the future.' The Kerry consultants, who actually believe this claptrap and have zero sense of political theater, sound like a bunch of low-budget Ginzu-knife salesmen when they represent their candidate on television: We're offering you a $4,000 college-tuition tax credit and—for no extra charge—a $1,000 reduction in your health-care costs! They also seem to believe this election isn't about the most important decision Bush has made: to go to war in Iraq. Kerry's adherence to that strategy—including the robotic repetition of the words strong and values—has made him seem weak, transparent, a focus-group marionette with neon strings."
Klein is very critical of the Bushies, too, but on substance, not on campaign effectiveness.
Worth a read.